Accelerate your Innovation and Go to Market programs

Accelerate is our unique Go to Market & innovation software platform. It helps our clients speed up their programs and increase the return on investment by driving company-wide alignment and focus.



95%

of new products fail



35%

fail because of a lack of market need

38%

run out of funding/cash

20%

are outcompeted





(*)Sources: Harvard and CBInishgts.

Accelerate benefits

Accelerate your product innovation and go to market programs

Increase your return on innovation, product, marketing, and sales investments

Create organization-wide awareness, alignment, and focus

Clarify your product innovation opportunity and go to market strategy

Drive industry-wide awareness about your product

Save hundreds of hours with a centralized source of priorities and information





How does it work?

We'll help you get up to speed as your program managers, advisors, or fractional executives, with a short service built on top of the platform.







Set up

We'll recommend an approach to tackle your innovation and Go to Market issues. We'll set up the Accelerate platform for your needs and recommend a program management with advisory service or a fractional executive service built on top of the Accelerate platform to quickly get you and your team off the ground.



Execution and acceleration

We'll onboard you into the platform and have 45 minutes weekly meetings to prioritize goals and tasks for next week as your Go to Market or Innovation program managers and advisors. We'll create and follow-up the tasks through the Accelerate platform so that you and your team are well aware of what to focus on to accelerate your innovation and Go to Market process. If you need more speed and expertise, we could also be your fractional executives and execute for you with the support of Accelerate.



Transition and use as a SaaS

Once you feel you're ready to take the lead without us, you can continue using the platform for a monthly fee for each product/innovation you want to accelerate, just like any other SaaS tool.



 What can you do with Accelerate?

We have designed the platform based on the strategy method that we use to help our clients clean, clarify and focus their go to market strategy and accelerate their innovation process and revenue.

Stay on top of the tasks and priorities to drive alignment and focus across the different teams (product development, product innovation, sales, sales enablement, product marketing, marketing, customer success, external partners...) or individuals working in each product innovation or go to market initiative. We call this feature the "focus inbox".

Manage a market-relations program with a relationship management tool to help you drive industry-wide awareness and market power. Keep track of the materials you're sharing with the top-tier influencers and their information needs to position your product in the market. This feature is based on our market infrastructure framework.

Register, prioritize, and track the product offering attributes you'll need to build to have a differentiated and complete solution to convince most of your potential product buyers. This feature is based on The Low-Risk Recipe™ framework.

Centralize and keep track of your partner relationships to complete your product or assemble a channel.

Profile your Ideal Customer Profile (motivations, jobs to be done, pains, outcomes, desired scenarios) and segments. This feature follows our Ideal Customer Profile template.

Assess, validate, score and prioritize segments and use cases. This feature is based on our scoring system to assess growth opportunities.





Centralize and keep track of the marketing and sales enablement materials: positioning and messaging platform, FAQ, sales pitches, backgrounders, technology introduction presentations, white papers, press releases...

Centralize all the research resources, support materials, and links that are helping to inform your product innovation and Go to Market strategy.

Centralize and maintain your competitor database and compare their offering attributes with your attributes to build differentiation with the Low-Risk Recipe™ framework.

Let's talk about how Accelerate can help with your innovation and go to market programs







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