Introhive finds the path to product/market fit for a disruptive product
From product concept to a focused go-to-market strategy that overcomes potential market objections.
When Julie told us about their need to introduce a software innovation in the sales tech space, she had the experience, expertise, and team to make it happen.
However, like many of our clients, they needed a strategic partner to bring an objective perspective on how the product would fit into Introhive’s existing market position, market-test the concept, discover segments to target, prioritize them to accelerate product / market fit and craft a differentiated product positioning that overcomes buying objections.
Many of the product / market fit strategy core elements were there. They just needed to be focused, clarified, validated, and put together into a strategic plan aligned with how technology buying decisions are made (see The Brand Differentiation Wheel™) before the product launch.
"Predictable Innovation really gets the job done! They've implemented the best-in-class go-to-market strategy for our new product."
Julie Taylor
Product & Customer Marketing Director
When Julie told us about their need to introduce a software innovation in the sales tech space, she had the experience, expertise, and team to make it happen.
However, like many of our clients, they needed a strategic partner to bring an objective perspective on how the product would fit into Introhive’s existing market position, market-test the concept, discover segments to target, prioritize them to accelerate product / market fit and craft a differentiated product positioning that overcomes buying objections.
Many of the product / market fit strategy core elements were there. They just needed to be focused, clarified, validated, and put together into a strategic plan aligned with how technology buying decisions are made (see The Brand Differentiation Wheel™) before the product launch.
Julie was so delighted with the results that she extended our initial engagement to design and advise on go-to-market strategies for their new products and innovations.