Introhive finds the path to product/market fit for a disruptive product
From product concept to a focused strategy that overcomes potential market objections.
When Julie told us about their need to introduce a software innovation in the sales tech space, she had the experience, expertise, and team to make it happen.
However, like many of our clients, they needed a strategic partner to bring an objective perspective on how the product would fit into Introhive’s existing market position, market-test the concept, discover segments to target, prioritize them to accelerate product / market fit and craft a differentiated product positioning that overcomes buying objections.
Many of the product / market fit strategy core elements were there. They just needed to be focused, clarified, validated, and put together into a strategic plan aligned with how technology buying decisions are made (see The Brand Differentiation Wheel™) before the product launch.
"Predictable Innovation really gets the job done! They've implemented the best-in-class product/market fit strategy for our new product launch."
Julie Taylor
Product & Customer Marketing Director
We worked as an integrated extension of Introhive’s product marketing team, helping Julie’s team to gain an innovation adoption and market engineering perspective to bring new products to market.
We assessed the market by interviewing with influencing experts in the market ecosystem of Introhive. This assessment helped us and Introhive understand current market beliefs, competition, category, potential audiences, and potential objections to adopting the new product.
Armed with the assessment findings, we helped Introhive understand the potential target segments and prioritize them for the go-to-market. Then we designed the ideal customer profile and a product roadmap to cover the product/market fit GAPs by reducing buying objections and adoption frictions. With the market selection and target priorities clear, we crafted their positioning messages, value proposition, and sales enablement assets. We also designed a product launch roadmap to set Introhive in the right direction to learning and refining the product/market fit strategy.
Julie was so delighted with the results that she extended our initial engagement to design and advise on go-to-market strategies for their new products and innovations.