You don't need more features in your SaaS or tech product to sell more

Focusing on features is the best way to get the growth stuck with your early adopters and put things easy for the competition to copy you.

A growth & product marketing strategy aligned with the predictable evolution of your market will reduce the risk perception of your product and accelerate growth past the product-market fit.

Who we are

We are growth + product marketing strategy consultants and practitioners. We partner with B2B tech/SaaS to expand market acceptance and build sustainable, defensible growth faster — all of this following our proprietary frameworks!

30+ years

Helping tech products grow

200+

Products consulted



Our growth + product marketing consultants have developed the strategy of some of the most influential technological advancements over the last three decades

Do you recognize your symptoms?

Whether your tech product is at the initial introduction stage or in the late stage, our growth and product marketing consultants will guide you to reach the next growth stage faster.



Cross "The Chasm" or Death Valley with new products



"Our product's growth struggles to keep pace after product-market fit."

Growth acceleration for existing products



"We are growing, but we think we are not achieving our full growth potential. It's becoming more and more difficult to differentiate."

Break growth plateaus in existing products



"After successful years in our industry, we are struggling to close new sales, build pipe and retain customers."



We accelerate your product's market acceptance while building sales, marketing & product alignment

"Predictable Innovation brings the experience, skills, and knowledge to accelerate any innovation growth process. They completely clarified our Go To Market planning to enter the USA market with our new product."

David Cano, MBA Arnaya CoFounder

Go To Market Strategy

Understanding your competitive landscape, market category dynamics, customer motivations, and target markets for your product is the first step to launching new products, entering new markets, or increasing market share in hyper-competitive markets. Our growth and product marketing consultants will help you build a laser-focused strategy fueled by qualitative market research to prioritize your market segments, laser-focus your competitive positioning, build your key positioning messages, find the proper sales channels at the right time, and create your whole product offering.

Product Offering Strategy

Successful products in technology companies accelerate growth and expand market acceptance building a product offering beyond tangible core features. They create and communicate a set of intangibles that reduces the risk perception of adopting their product in the eyes of their prospective customers. With the guidance of the Low-Risk Recipe™, our proprietary framework, we'll understand precisely what your target market needs to buy more and faster from you. An improved low-risk offering will set you in a position to expand your product's market acceptance and reduce sales cycles while building a lasting competitive advantage. The Low-Risk Recipe™, together with our unique market-strategy assessment process, is what sets us apart from other product marketing consultants for tech! 

Sales & Channel Strategy

A market-leading growth strategy requires adaptation to the characteristics of your customer's motivations and your market-category infrastructure. That means selling and marketing through familiar channels for your customers and building the right sales management approachPartners, sales, content marketing, and Word-Of-Mouth communications, we'll help you find channels to reach new prospective customers and increase market influence while assisting in building the right sales management programs and plans to grow faster, cheaper.

Not another consulting firm... as experienced CxOs, we'd love to execute with you!



Think about us like your product marketing & sales executives team that will lay out and execute the best strategy to accelerate market acceptance for your product so that you can focus on other things! This is how we'll ensure driving expected results for your company.



We're trusted advisors and instructors



Stay ahead of strategic growth issues with our 4 weeks diagnosis check

Our audit for B2B SaaS/Tech products or services will help you avoid and correct business-critical problems like growth plateaus, sales stagnation, or increased CAC down the line.





See what customers value in your product offering as your market evolves with the lens of the Low-Risk Recipe

The framework that makes our product marketing process unique to reduce sales cycles, increase closing rates and build competitive advantage in every stage of your product's adoption.



Opposite to popular thinking, 85% of your potential product adopters evaluate their buying decisions with more than core product features or performance.

They see your core product/innovation and company as a whole, evaluating up to 12 intangible, non-core attributes in your offering to understand the risk of buying from you.



We have put together 30 years of insights while consulting tech/SaaS businesses on product marketing and sales in our cornerstone framework to accelerate revenue growth: The Low-Risk Recipe™. An evolution of the whole product concept that guides you by creating a low-risk perception product offering and convincing prospective customers to buy from you instead of your competition.





The Low-Risk Recipe™ is our proprietary framework for product strategy that sets us apart from our competition. We use it in our growth and product marketing consulting engagements to assess the alignment of your product with the offering demanded by your target customers in every stage of your market. And it guides us to reduce the risk perception of tech products, helping our clients to reduce sales cycles and increase closing rates while building competitive advantage.





"Predictable Innovation opened our eyes with their Low-Risk Recipe and guidance. Now we know what our target segment wants to see in our product offering to accelerate revenue."

Global Revenue & Growth Director, DFNet



Stay ahead of strategic growth issues with our 4 weeks diagnosis check

Our audit for B2B SaaS/Tech products or services will help you avoid and correct business-critical problems like growth plateaus, sales stagnation, or increased CAC down the line.







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