JOSE M BERMEJOPREDICTABLE INNOVATION
Jose M Bermejo speaking on stage, ring lights behind him
Business coach and keynote speaker

Is your product
better than
your pitch?

I'm Jose M Bermejo, a business coach and keynote speaker for B2B founders, owners and CEOs.

Apply for a 15-minute fit call I read every application
and take every call myself.
I've trained go-to-market and product executives at
What can I help you with?

Five places a sale goes cold.

Click the one that sounds like you.

  1. 01The demo went well. Then nothing.Enterprise deals
  2. 02Buyers nod along. Then they stop replying.Your sales pitch
  3. 03Your reps need a pitch. It lives in your head.Pitch and first reps
  4. 04You close every deal. Nobody else can yet.First sales team
  5. 05One deal matters now. It stopped moving.One stalled deal
New coaching

Selling
with fire.

I'll help you speak, pitch and connect with your audience through passion. So people trust you, see your vision and say yes.

  • More clientsDeals that close because the buyer felt it.
  • More partnersPartnerships that start from shared belief.
  • More great peopleThe hires you want, choosing your vision.

Walk in certain. Walk out with a yes.

4 weeks for founders and CEOs whose pitch doesn't do justice to what they built.

  1. Jose explaining to a room, one hand raised
    Week 1

    Find your story

    We dig out why you built this and who it's really for. Then we turn it into a story buyers can follow and repeat.

    You leave with: your 60-second story, said out loud without notes.

  2. Jose smiling next to a slide about money risk
    Week 2

    Build your pitch

    Passion gets you heard. Lower risk gets you the yes. We drop the feature tour and build your pitch around how B2B buyers decide, answering the six risks in their heads: money, results, disruption, stress, reputation and time.

    You leave with: a 10-minute pitch and the deck to match.

  3. Jose with his hand on his chest, mid-talk
    Week 3

    Sound like yourself

    Your passion is your edge, not a risk. We work on pace, pauses, eye contact and nerves, so you sound like yourself, and sure.

    You leave with: a way of speaking you're comfortable with, on video and in person.

  4. Jose looking up mid-sentence, gathering a thought
    Week 4

    Pitch it live

    You pitch, I roast it live, you pitch again. We practice the hard questions and how to ask for the next step.

    You leave with: a pitch tested under pressure, ready for your next real meeting.

Apply for a 15-minute fit call How Selling With Fire works
Client results

What changed for my clients.

None of them rebuilt the product.
They changed the offer, the pitch deck, the narrative and their voice.

$0 to $200K

Same service. New pitch, story and sales process.

The fix
New positioning, delivery structure and sales channel. A new discovery call, closing steps and sales materials. Then I trained and coached the team.
The result
$200K in sales in 3 months, starting from $0.

Digital Smile Design

$3M to $6M

3x close rate on $50K deals.

The fix
Same market, same pipeline. A new way to package the offer. Proposals and pitches built on how buyers really decide, with the risk taken off the buyer.
The result
2x revenue and 8x EBITDA in under 3 years.

Hugo de JuanCEO, Encamina

0 to 30 demos

From zero pipeline to 25% growth a year.

The fix
Same tech, wrong problem. The pitch moved from “reduce waste” to “fix your Google reviews”, a problem chain restaurants wanted solved now.
The result
30 demos in month one. 25% growth year over year, two years straight.

Karan SinghCEO, Revvue.ai

+50% MRR

Monthly revenue up 50% in under 4 months.

The fix
We dropped the “something for everyone” offer. One type of buyer, plus a service layer that made buying feel safe.
The result
No more runway burned on bad leads. They started closing.

Rebeca S.CMO, Sincrolab

$100K

Their first new client in 5 years.

The fix
We dropped the broad pitch. One ideal customer, one offer, zero perceived risk.
The result
A $100K deal with a new client, through a distribution channel they had never cracked.

Pablo PeláezCEO, Plain Concepts

“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
Akio AidaFounding AE, Grammarly Enterprise
“Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.”
Bernard MoutonCo-Founder, Layer 9 Labs
Jose M Bermejo in orange lenses, hand on his chin, listening
Who you'll work with

Jose M
Bermejo

I speak with fire. I listen with calm.

15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.

About JoseJose on LinkedIn
  • $10M+closed in high-ticket deals.
  • 50%average close rate on high-ticket deals.
  • $5K to $1Mdeal sizes I've closed.
  • 50+founders and CEOs coached on revenue growth.
Partner channels

I ran Microsoft partnerships. If you sell software or software services, I'll help you become a Microsoft Partner of Record or Managed Partner, and turn Microsoft and AWS into a channel that brings you deals.

Trained at
Featured in
Apply

Apply for a
15-minute fit call.

Free. 15 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.

You answer three questions
  1. What do you sell, and to whom?
  2. Which deal or pitch is stuck?
  3. Have you worked with a coach before, and what did you get out of it?
Apply for a 15-minute fit call If it's a fit, the first paid step is the Power Hour.
Book cover: Positioning Strategy, The Art of B2B Software, by Jose M Bermejo and Warren Schirtzinger
Free book · 30 pages

Not ready to talk?
Read the book.

The Art of B2B Software Positioning Strategy

How to position a B2B software product so the right buyers get it. Written with Warren Schirtzinger, co-creator of the chasm idea behind Crossing the Chasm.

  • Pick the first market segment to win, with 9 criteria.
  • Write a positioning statement your whole team can use.
  • Change your message as you cross the chasm.
Get the free book