Accelerate new product
   acceptance.

We craft, validate and execute go-to-market strategies for B2B high-tech based on the science of how humans buy and adopt technologies.

SCIENCE

              Your potential buyers' motivations are predictable.

Every technology market – including yours – has a predictable adoption pattern that follows the Technology Adoption Lifecycle. A model by Everett Rogers that anticipates your potential buyers' motivations and needs.

From consulting 200+ tech-based products, our team has improved the model, revealing the 12 key drivers in technology buying decisions and observed common innovation and go to market flaws impacting growth.

EARLY MAJORITY
EARLY ADOPTERS
INNOVATORS
OUR APPROACH
01

Select your top growth opportunities

We'll assess your market opportunities and validate your potential product applications. Driven by your strengths and the market beliefs, we'll decide with you the roadmap of opportunities to win.

02

Understand what value means for your target

We'll understand your target's reason to buy and their value definition based on the Jobs-To-Be-Done framework to define your Ideal Customer Profile.

03

Define a complete offering to win the market

Following our framework that anticipates the key drivers of technology buying, we'll define a low-risk perception offering that will make your product complete and compelling.

04

Identify partners and allies to accelerate traction

To satisfy the buyers' requirement for a complete and compelling solution, we may need to identify and recruit the proper partners and allies, including but not limited to finding sales channel partnerships.

05

Create a customer-aligned positioning that resonates

We'll create your value proposition and positioning messages to be seen as a differentiated, credible provider. Your key messages will address the concerns of different buyers with a set of technology, product, market, and company messages.

06

Select and enable familiar distribution channels for your target

We'll identify the marketing and sales channels that align with your target buyers to make your investments worthwhile. We will work with you to design the enablement activities and content for each channel.

07

Incentivize distribution channels

Your strategy will reflect the monetary incentives to market and sell your product through sales, suppliers, partners and other commercial channels.

08

Drive industry-wide awareness

We'll design a product launch / positioning sequence to educate with differentiation messages the key players influencing buying decisions in your market to achieve your desired market position.

Check our new Product Marketing Agency offerings to get from strategy to implementation with specific, risk-free programs for B2B software companies.

LEARN MORE

"Predictable Innovation really gets the job done! They've  implemented a best-in-class Go to Market process for our new product introductions."

Julie Taylor

Product Marketing Director

"Predictable Innovation's extremely different approach have been an absolute turning point in our go-to-market approach to drive bottom-line results."

Rebeca Sanz

Chief Marketing Officer

"Predictable Innovation helped us prioritize the segments to enter the US with our Augmented Reality solution. They also crafted a go-to-market strategy with a differentiated positioning and value proposition to help us win in this very crowded market."

Jin Park

Global Business Development

Competitive Positioning Ebook for B2B tech

Become a market leader

Free eBook

27 pages of deep dive into competitive positioning, differentiation and market segmentation for technology-based products.

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