Skip to content
Jose M BermejoFractional CRO & Chief of Staff

Fractional CRO & Chief of Staff for B2B tech startups and scale-ups

You dream the product.
I make sure it makes you money. Fast.

I work next to the CEO of B2B companies with 20 to 300 people. The ones where teams are busier than ever, often on the wrong things. I align the key people around the right priorities, tie each one to ambitious growth targets, get them done and build the systems that sustain performance without heroes. Often starting with the sales & marketing engines to accelerate revenue.

  • Revenue predictability
  • Cross-team execution
  • Board-ready numbers
  • Scaling the organization
  • New teams up to speed
  • AI that pays off

I read what you send me before we talk, and I take every call myself.

Jose M Bermejo smiling, in a navy jacket and a light blue shirt.
Jose M Bermejo, MBAExecutive coach.
Keynote speaker.
Ex-ultra-endurance athlete.
Performance PRO.

Client results

Making B2B tech startups & scale-ups move faster globally.

  • Callstack
  • Introhive
  • Plain ConceptsPE EXIT
  • Scale FactoryM&A INTEGRATION
  • Encamina
  • SquadcastACQUIRED
  • DentalBeeACQUIRED
  • Grammarly
“Jose’s strategic growth skills are beyond question. What’s really a game changer is his massive execution capacity and change management skills to implement the changes a business needs to ignite growth.”
Brendon Macdonald Brendon MacdonaldCEO, Digital Smile Design
Encamina

$2.7M to $6M

Encamina, an IT services company.

I joined as CRO and VP of Performance. The close rate on $50K deals tripled. Revenue more than doubled in under 3 years, and EBITDA grew 8x.

Hugo de Juan Hugo de JuanCEO, Encamina
Plain Concepts

$100K

Plain Concepts, a software and AI services company.

One ideal customer, one offer and a small first step that felt safe to say yes to. Their first new client in 5 years, a $100K deal.

Pablo Peláez Pablo PeláezCEO, Plain Concepts
Callstack

+18%

Callstack, a React and React Native engineering firm.

Revenue had slowed. We chose their target markets and wrote a new story for them. Revenue grew 18% in 2025.

Digital Smile Design

$0 to $200K

Digital Smile Design, a dental education and services company.

I led a new business unit as a fractional executive: a new offer, a new team and a sales channel. Sales went from $0 to $200K in a quarter.

Brendon Macdonald Brendon MacdonaldCEO, Digital Smile Design

Two clients were later acquired: Squadcast by SolarWinds, and DentalBee by Overjet. Both had a positioning workshop with me first.

See all 14 client cases

Guides

What I’ve learned from the work.

Free, plain guides for CEOs and the leaders next to them. Start with the problem closest to yours.

Execution New guide

Your team does more than ever. Why doesn’t your P&L move with it?

More tools, more AI, more meetings. In my experience, the gap comes down to a few decisions nobody owns. How to find them, and what to change first.

Read the guide
Jose M Bermejo explains a plan at the flipcharts, arms open.
See all guides

Get the next guide in your inbox.

New guides come with my letter. Every two weeks, I write it for CEOs, entrepreneurs, founders and business owners building real momentum in business and life, who refuse to break in the process.

Work with me

I handle it. You do you.

I join your leadership team a set number of days a month, as your fractional CRO or Chief of Staff. We start with the problem that costs you the most.

  1. Strategy call

    We get to know each other. I learn about your company, market, team and challenges. I suggest priorities based on your reality and goals. Together, we map the first challenges I’d handle for you.

  2. Proposal

    I send you a proposal for the challenges we mapped: the days each month, how long I stay and the monthly price. We shape it together before anything starts.

  3. The work starts

    I get to know your team: what drives them and which incentives move them. We find what works, what to do more of and less of, the real bottlenecks and the missing resources. Then I put the solution in place with your people, managing the change and bringing in the right providers.

  1. Optional

    Coach a leader to take over

    One person on your team owns the new system. I coach them until it runs without me.

  2. Optional

    Move to the next problem

    Once the first one is solved, we take on the next one we mapped together.

Book a 25-minute chat Fractional CRO

Track record

  • $10M+closed in high-ticket deals.
  • 50%average close rate on high-ticket deals.
  • $5K to $1Mdeal sizes I’ve closed.
  • 50+executives coached on business and self-performance.

Partner programs leadership

Microsoft AWS

I ran Microsoft partnerships. If you sell software or software services, I’ll help you become a Microsoft Partner of Record or Managed Partner, and turn Microsoft and AWS into a channel that brings you deals.

Featured in

Entrepreneur American Marketing Association Small Business Currents LeadGrow Develop

Who you’ll work with

Jose M Bermejo, MBA

I see it again and again: great people, a great product, a team busier than ever. The company is growing fast, and it could grow much faster. Almost every time, the team is busy on the wrong things: work that isn’t connected to where the company wants to be, or to the P&L. So the first thing I do is set the right priorities, and tie each one to the P&L. That’s what my first 30 days with you are for.”

For 16+ years I’ve worked from two seats. Inside the company, as CRO, VP of Performance and fractional executive. Next to the CEO, as consultant and coach.

Book a 25-minute chat.

Bring the number you want to grow faster. I’ll ask questions until we find what’s holding it back. You leave knowing what I’d change first, and whether I’m the right help.

Book a 25-minute chat
  • Trained at IESE Business School Harvard Business School MIT Sloan School of Management
  • I’ve run 50 sessions, and trained go-to-market and product executives at Meta Webflow Android Grammarly Atlassian
  • My paper

    The Identity Threshold: a company grows as far as its leader’s story about themselves. Read it on SSRN

Jose on LinkedIn

Not ready for a badass Chief of Staff or CRO?Other ways to work with me.

Jose M Bermejo crouches in a circle of leaders taking notes, in a glass room with a fireplace, during a working session.
Coming soon: The Leadership Retreat and The 1:1 Executive Performance Retreat.

  1. Consulting

    Who to sell to, what to sell them and what to say.

    Coming soonElite Performing Team, my service to build a team that moves the number, run on Flow OS, my operating system for weekly execution, with dashboards.

  2. Fractional leadership

    I join your leadership team a set number of days each month, as Chief of Staff or CRO, and own the numbers with you until a full-time leader takes over. Each role ends with a handover, by design.

  3. Coaching

    One-to-one, for you and your leaders.

    Coming soonThe 1:1 Executive Performance Retreat

  4. Training, workshops and speaking

    For your team or your event.

    • Go-to-market workshop, from 90 minutes to 4 days
    • B2B sales training
    • Business systems workshop
    • Flow OS™: the 5 elements of a high-performing organization
    • Improving team alignment & decisions: The Decision Default™ Assessment
    • Decision-making, prioritization and resource allocation.

    Coming soonThe Leadership Retreat. Speaking.

Not sure where to start? That’s what the first chat is for.

Book a 25-minute chat