Go-to-market? Sure. But, which market? Let's find your best target.

We're a market strategy studio

We help B2B software + tech leaders segment markets, and find the right target(s) before wasting money on tactics to:
Accelerate product-market fit
Differentiate products
Expand growth into new markets or segments
Build
defensible, profitable growth

By the thinkers behind Crossing The Chasm popular models.

WHAT WE
SOLVE

We'll optimize your go-to-market strategy

By segmenting the market and defining the right use case, industry, buyer and market category to target for your product or innovation.

01

Product-market fit

SYMPTOM: You’re launching a new product but you're not getting the expected market attention and deals.

QUESTION TO ANSWER: How to segment the market (use case, industry, buyer, company size...), and who to target to become a relevant, credible, and differentiated product?

02

Target narrowing

SYMPTOM: You're are selling to too many different targets. Your sales reps are wasting their time because they don't know who to call next to drive deals faster (target priorities).

QUESTION TO ANSWER: Which target should you focus on to have sales and marketing spending their time in the right target buyers and users?

03

Repositioning or pivot

SYMPTOM: You have a product struggling with growth or reaching a plateau due to uncertain differentiators or market fit.

QUESTION TO ANSWER: How to segment the market, who and what to target to increase sales and build profitable, sustainable growth?

04

Market expansion

SYMPTOM: You have a successful product that you want to sell in new segments or markets without wasting marketing, sales and product investments.

QUESTION TO ANSWER: How to segment the market, who and what to target to expand your growth?

CLIENT 
OUTCOMES

What leaders in tech think about our work

Introhive discovers and defines its target market to accelerate product-market fit.

"Predictable Innovation really gets the job done! They've  implemented a best-in-class product-market fit strategy for our new product."

Julie Taylor

Product Marketing Director

Sincrolab accelerates 50% traction in < 4 months by pivoting its target market

"Predictable Innovation's different approach of market engineering have been an absolute turning point to drive bottom-line results."

Rebeca Sanz

Chief Marketing Officer

Virnect defines its USA market entry strategy by prioritizing +120 potential use cases, segments and industries

"Predictable Innovation has been instrumental to prioritize the segments to enter in the US with a differentiated value proposition for our Augmented Reality solution."

Jin Park

Global Business Development

HOW CAN WE HELP?

From short, intensive sessions to collaborative partnerships

How it works

Get unstuck in a 90-minute, high-intensity session to solve a specific problem.  We'll previously identify the challenge during a discovery call.

Best for

Solopreneurs, bootstrapers, small business owners and freelancers.

Investments

$1000 - $1,500 / session, depending on the team members involved.

How it works

We'll work together for 2 weeks to:
1.
Execute an internal assessment by interviewing your team
2. Execute a secondary market research.
3. Create and d
eliver a diagnose in a live session with strategic GAPs on segmentation, targeting and product, and an action plan to solve them.
4. Deliver a
Q&A session after your team has digested the diagnose and roadmap.

What we can help with

Any challenge related with market strategy:
- Figure out how to segment your market
- Prioritize the best fit segment / target
- Define who you should target and why they would want to buy from you (Ideal Customer Profile).
- Find the best market or segment to expand your growth.
- Define or pivot your differentiated positioning, the problem you solve or the audience you target or your product offering.
- Define your route to sustained product/market fit.

Best for

Founders, CEOs, Product Marketers and CMOs in B2B tech or software who want a strategic, objective view to make segmentation, targeting, product or positioning decisions.

Investments

$6,000

How it works

1. We'll build a mixed team of strategists and operators from your team and our team.
2.
We'll execute an ongoing market assessment following a 3-week sprint sechdule with:
- Win-lost interviews
- Market ecosystem interviews
- Competitive research
- Market tests (like messaging test)
3. Each sprint will be 3-weeks long and will equal to a market feedback loop.
4. With the market learnings of each sprint, we'll will refine your targeting, segmentation and product decisions.
5.
With the decisions made, we'll create testing and execution action items (marketing, sales assets, product and distribution).
6. We'll fill you team skill GAPs (if any) to continue with the loop market testing/assessment strategy refinement implementation.

What we can help with

Any challenge related with market strategy:
- Figure out how to segment your market
- Prioritize the best fit segment / target
- Define who you should target and why they would want to buy from you (Ideal Customer Profile).
- Find the best market or segment to expand your growth.
- Define or pivot your differentiated positioning, the problem you solve or the audience you target or your product offering.
- Define your route to sustained product/market fit.

Best for

Founders, CEOs, CMOs and VPs of Product Marketing in B2B tech or software who:
1. Want to fully embed our team within yours
2. Execute market-feedback loops to learn and make the right segmentation, targeting, product and positioning decisions.
3. Translate decisions into go-to-market action items and operate them (optional).

Investments

- Starts at $6,000 / sprint. Final pricing will depend on the scope of work and the speed required.
- We'll partner for a minimum of 3 sprints (9-weeks).

How it works

We'll get on call to understand your needs and learning outcomes. Then we'll propose a specific workshop from our pre-defined workshops and trainings or build a tailored workshop for you.

What we can help with

We have a wide range of pre-defined interactive workshops and training:

→ Route to sustained Product/Market fit Bootcamp (4 workshops series)
→ Product Launch Workshop
→ Segment / Target Prioritization Workshop
→ Ideal Customer Profiling Workshop
→ Crossing The Chasm and Technology Adoption Lifecycle training

We can also build a custom workshop and training sessions for your specific learning outcomes. Let us know!

Best for

Accelerators, Startup Studios & Enterprises

WHY WORK TOGETHER

30 years helping leaders in tech make better choices

Armed with a deep knowledge on Diffusion of Innovations, we've crafted winning strategies for 200+ products, including some of the most significant innovations over the last three decades.

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The thinkers behind popular methods

Our Chasm Marketing framework, a refinement of the Technology Adoption Lifecycle, inspired the book Crossing The Chasm in the early 90s. Then we continued creating methods for tech products —3 patented — to select the right markets, and improve the fit of the products with those markets.

Objective,
market view

No more hunches. We'll bring an unbiased perspective and craft your strategy based on what your market believes and needs.

We'll take your hand

With our studio model we'll work as a part of your team to solve your execution challenges, adjust your go-to-market approach and guide you to achieve positive results for your product.

Entrepreneurs + executives in tech

We have a diverse experience bringing new ideas to life, growing mature businesses and managing enterprise products. This management angle helps our clients drive organizational alignment and cover managerial gaps to execute the strategy.

Playing the long run

We fit best with leaders who want to play the long run to build endurable products and businesses through sustainable, defensible and profitable growth.

100% custom strategies

We take pride in devising a completely custom, market-first strategy for every product and company we help.

AI Product Marketing Strategy Course

Master Competitive Positioning

FREE eBook

This first edition of our eBook compiles most of our frameworks for B2B high-tech.

Grab your free copy to understand the dynamics of positioning, and how market segmentation and targeting is the first step to achieve a winning positioning strategy.

GRAB YOUR FREE COPY