Build your strategy with methods based on Diffusion of Innovations and "The Chasm"

Go to Market // Launch // Commercialization

Customer Alignment Lifecycle™ Interactive Tool

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Product Offering // Business Model

The Low-Risk Recipe™: a fresh update on the whole product concept

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Go to Market // Launch // Commercialization

Market-Driven GTM: Our 10 steps B2B Go to Market Strategy framework for SaaS / Tech

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