Resources to build markets

Our team don't stop sharing frameworks, insights and tools that follow the predictable innovation-adoption curve. So you can build and win markets.

Crossing The Chasm Framework: Guide to Avoid Mistakes

How to build a B2B tech/saas product market positioning

Go to Market // Launch // Commercialization

Customer Alignment Lifecycle™ Interactive Tool

Product Offering // Business Model

How to Use the Whole Product Model to Differentiate Your Product

Go to Market // Launch // Commercialization

10 steps B2B Go to Market Strategy framework for SaaS / Tech innovations

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