Go to Market Workshop
A 3-phase go to market workshop designed to help early-stage B2B software and technology products / innovations define or focus your go-to-market plan and launch strategy.
What is a go to market workshop?
A go-to-market workshop is a strategic planning session to align your key stakeholders and develop a comprehensive plan to launch a product or service. It helps define your target audience, messaging, sales strategies, and marketing strategy. It also identifies potential obstacles to ensure a successful market entry.
Our sprint approach is designed to reduce the time-to-market of new products while enhancing and aligning teams during the sessions.
The Google Ventures Design Sprint inspires our method. With our GTM Sprint, we pack the key parts of our frameworks and methods in a structured go-to-market workshop program with sessions to define or refresh your go-to-market strategy from a customer-centric perspective.
A go to market workshop works better than other consulting or fractional leadership engagements when you're in a rush, have execution capacity, and want to drive team alignment, engagement, and enhancement.
Our go to market workshop sprint compresses months of work into 2 to 4 days of effective, pleasant, and creative team collaboration.
A small team of 2 to 8 members dedicates itself to following the live sessions for 2 to 4 days, rapidly progressing from uncertainty to clarity and focus.
Your team will actively design your new gtm strategy during the 2 to 4 days. Our facilitators and strategists will be prepared with market strategy insights gained through interviews and secondary research to enrich the sessions with an external, objective perspective.
After the live sessions, we'll deliver a tailored action plan to cover your go-to-market and product GAPs. We'll help you move your product launch a final Q&A session.
(*) This process can be simplified to a single-session workshop if required.
By the end of the workshop, you'll have a complete gtm plan with actionable insights for our 10- point gtm framework:
✔ Segmentation and best target audience (potential customers) identification.
✔ Ideal customer profile definition (icp or persona): pain points, jobs-to-be-done, desired outcomes and buyer’s journey.
✔ Intangible product attributes roadmap, based on The Brand Differentiation Wheel™ framework.
✔ Unique Value proposition differentiated from competitive solutions and positioning framework, including key messages.
✔ Distribution channels plan that includes sales and marketing and partner identification.
✔ Product validation and launch sequence: market research, demand validation, pricing testing, beta testing program, and marketing plan for general availability.
✔ Market ecosystem identification to get the support of the top 10% influencing players in your target market for your launch.
✔ Business model impact: how your innovation aligns with your current business strategy and how it impacts your competitive advantage.
✔ Execution roadmap.
What to expect from our GTM workshop?
Drive team alignment
Align your product, marketing, product marketing, and sales team.
Create a shared vision and strategic direction on who to target, what to launch, how to compete, what to communicate, distribute, drive revenue, and go-to-market kpis.
Upskill your team
Learn our techniques to strategically prioritize growth opportunities, focus your positioning, differentiate from competitors, and bring innovations to market.
We’ll give you all the tools so that your team can keep using them to solve future challenges.
Remove unknowns to focus your new product's positioning
Prioritize the target segments and use cases to target to focus your positioning. Then, clarify the jobs-to-be-done, pain points and outcomes your product solves to accelerate product/market fit.
Get an objective perspective fueled with market insights to remove unknowns from your strategy.
Gain startup speed and momentum
Design a strategy that would otherwise take months with traditional innovation and go to market methods. Drive momentum with resources to accelerate your innovation go to market process.
Design, decide and ship fast.
"Predictable Innovation's go to market strategy workshop has been instrumental in aligning our team and clarifying our innovation strategy and launch plan.
Their methods and deep understanding of technology markets are unmatched to commercialize high-tech innovations. They're the go-to team if you need help launching a new tech-based product or innovation!"
Go-to-Market Strategy at Citeline
A 3-step process
Product idea and market research
2 weeks before the working sessions, our team will analyze your business objectives, product, go-to-market strategy, potential market(s), competition, and product adopters, following The Technology Adoption Lifecycle.
This step will help us diagnose your go-to-market GAPs and get familiar with your team, project, and culture.
The working sessions
We'll facilitate the workshops to:
1/ Present our findings by following the elements of our go-to-market framework: market opportunity, target customer profile, positioning strategy, core product offering, intangible attributes, revenue model, customer acquisition channels (sales plan, marketing, and partners), narrative and messaging, team skillset readiness.
2/ Provide actionable solutions and drive team alignment through interactive canvas working sessions in which we'll listen and reflect on each other's perspectives.
3/ Introduce remedies and action points for your focus areas, according to the diagnosis.
1 week after the workshops, we'll deliver a tailored action plan with clear directions to cover your go-to-market and product GAPs.
Is our go to market workshop right for you?
Book a no-pitch, no-strings call with our team to understand if the GTM Sprint is the right fit to solve your needs and challenges.
What you'll get
A review and diagnosis of your current go-to-market strategy GAPs
Training on the Technology Adoption Lifecycle, The Chasm, and other proprietary models to launch your product successfully.
Working sessions to design strategies and action items to improve your current approach and cover go-to-market GAPs.
Cross-functional alignment on your winning GTM strategy
An execution roadmap with concrete directions for your team members