We create science-based go-to-market strategies for B2B Tech and SaaS to accelerate the path from innovation to profitable, sustainable growth.
We are Innovation + Go to Market strategy consultants and fractional leaders. We partner with Founders, CEOs, C-Level or VP Executives to reach their next growth stage faster — with our proprietary frameworks!
Accelerating tech products growth
We've helped commercialize some breakthrough innovations over the last three decades.
Different symptoms, same underlying problem — a strategy out of alignment with buyer's motivations and needs that delays growth:
Your potential customers have predictable buying motivations and needs that follow the innovation adoption lifecycle, a pattern found by Everett Rogers. Our team has been refining this model for over 30 years in +200 tech projects and compiled this knowledge in 3 patented frameworks.
Anticipating customer's motivations helps us craft strategies that avoid common inefficiencies delaying growth in every stage of the innovation and commercialization lifecycle:
“New products are all over the place — how do we prioritize to allocate resources? Are we building and launching the right way?”
“It's taking time to land a sustainable pool of early clients. Sales cycles are longer than expected.”
“The market is getting crowded. It is becoming more and more difficult to differentiate our product.”
Our services and workshops are designed to help you answer key strategic questions and accelerate innovation into sustainable, profitable growth.
Cut through the noise to make better informed, market-driven innovation decisions.
Expand your market acceptance with a go-to-market strategy & business activities that align with your market needs and motivations.
We won't pitch you. That's how we work — by listening and understanding the market needs.
We think outside the box by challenging misleading hypes ruining innovation growth.
TESTED, PROPRIETARY METHODS FOR TECH
We pioneered methods —3 patented — refined across decades that are widely used by leaders to improve their innovation and go to market processes confidently.
OBJECTIVE, MARKET VIEW
No more hunches. We bring an unbiased perspective and craft your strategy based on what your market believes and your strengths to gain an unfair advantage.
We take pride in devising a completely custom, market-first strategy for every product and company we help— based on the predictable innovation adoption curve and market truths.
ADAPTED TO YOUR SPEED
We acknowledge the fast moving nature of startups and innovation cycles, and offer different types of services to adapt to your speed — like workshops.
We are continuously seeking and recruiting tactical partners and allies to help you implement our strategic job.
NEVER LEFT IN THE DARK
We’ll stick around to solve your execution challenges as fractional leaders or guide you as advisors to drive business impact.
Our team helped Harman International Industries find a new target market to apply their design and manufacturing expertise. Also, we designed and executed the market entry strategy with a technology introduction process.
We helped Advanced Marine Technology with their strategic objectives by focusing their value proposition, competitive positioning, and finding partners and allies for their new Augmented Reality technology.
Think about us like your executives' team that will lay out and execute a custom strategy to accelerate revenue growth by refreshing your strategy and aligning your Go to Market functions so that you can focus on other things. This is how we'll ensure driving expected results for your company.
We are the bridge between management, innovation, and commercialization to help B2B SaaS/Tech...
"Predictable Innovation brings the experience, skills, and knowledge to accelerate any innovation growth process. They completely clarified our Go To Market planning to enter the USA market with our new product."
David Cano, MBA Arnaya CoFounder
The framework that makes our innovation and GTM strategy approach unique to make products more buyable and accelerate traction.
Opposite to popular thinking, 86% of potential technology adopters evaluate their buying decisions with more than core product features or performance.
This majority of potential buyers see your core product/innovation and company as a whole, evaluating up to 12 intangible, non-core attributes in your entire business model to understand the risk of buying from you.
We have put together 30 years of understanding buying behaviors while consulting tech/SaaS businesses in our cornerstone framework to accelerate traction and build sustainable growth: The Low-Risk Recipe™.
The Low-Risk Recipe™ is one of our 3 proprietary frameworks that sets us apart. We use it in our innovation and go-to-market strategy consulting engagements to assess the alignment of your product and business model with how your buyers decide. We also use it to assess strategic partnership opportunities and design business models. Once applied successfully, it reduces the risk perception of software and tech products, helping our clients to reduce sales cycles, and accelerating their traction.
Global Revenue & Growth Director, DFNet
A 20-page blueprint to build a competitive positioning strategy that helps the market position your product in a way that is beneficial for your sales.
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