Your potential buyers' motivations are predictable.
Every technology market – including yours – has a predictable adoption pattern called the Technology Adoption Lifecycle. A pattern discovered by Everett Rogers, and refined by our team in the "Chasm" marketing framework that anticipates your potential buyers' motivations and needs.
From consulting 200+ tech-based products, our team has improved the model, revealing the 12 key drivers in technology buying decisions and observed common innovation and go to market flaws impacting growth.
We can help
A positioning strategy process specifically designed after consulting +200 B2B tech/SaaS products following our proprietary Chasm-crossing methods.
Uncover your crown jewels
We dive into your business and product concept to find your true competitive strengths.
Gather an objective view from your market
We reach out to key players influencing market positions. We assess their beliefs about your product, competitors, and customer needs to gain a market-driven, objective view to fuel your positioning strategy.
Craft your positioning assets
Together, we decide to create a new category, narrow the opportunity focus, or claim market leadership. Then we build your positioning assets, heavily influenced by the maturity of your target market [early market vs. mainstream], following our Chasm-crossing methods.
Create the business impact roadmap
With the guidance of The Low-Risk Recipe™, we create a roadmap of the business activities you must assemble to make your market position credible and sustainable in the long term.
Validate and trigger a credible market position
We create a market education program that reflects your key positioning messages. Then, we feed with education assets the sources of influence in your market and ask for their support to drive credibility and influence the positioning process.
We can help.
Strategy
workshops
We inmerse oursleves in your business, customers, partners and ecosystem. You’ll gain a through understanding on your positioning and the market behaviors as the first step to inform your innovation or go-to-market strategy based on an “outseide-In” perspective.
Strategy and
management
support
We inmerse oursleves in your business, customers, partners and ecosystem. You’ll gain a through understanding on your positioning and the market behaviors as the first step to inform your innovation or go-to-market strategy based on an “outseide-In” perspective.
Consulting
projects
We inmerse oursleves in your business, customers, partners and ecosystem. You’ll gain a through understanding on your positioning and the market behaviors as the first step to inform your innovation or go-to-market strategy based on an “outseide-In” perspective.
We can help
An integrated process of innovation and go to market strategy aligned with the 12 key drivers in technology buying decisions.
Select your top growth opportunities
We'll assess your market opportunities and validate your potential product applications. Driven by your strengths and the market beliefs, we'll decide with you the roadmap of opportunities to win.
Understand what value means for your target
We'll understand your target's reason to buy and their value definition based on the Jobs-To-Be-Done framework to define your Ideal Customer Profile.
Define a complete offering to win the market
Following our framework that anticipates the key drivers of technology buying, we'll define a low-risk perception offering that will make your product complete and compelling.
Identify partners and allies to accelerate traction
To satisfy the buyers' requirement for a complete and compelling solution, we may need to identify and recruit the proper partners and allies, including but not limited to finding sales channel partnerships.
Create a customer-aligned positioning that resonates
We'll create your value proposition and positioning messages to be seen as a differentiated, credible provider. Your key messages will address the concerns of different buyers with a set of technology, product, market, and company messages.
Select and enable familiar distribution channels for your target
We'll identify the marketing and sales channels that align with your target buyers to make your investments worthwhile. We will work with you to design the enablement activities and content for each channel.
Incentivize distribution channels
Your strategy will reflect the monetary incentives to market and sell your product through sales, suppliers, partners and other commercial channels.
Drive industry-wide awareness
We'll design a product launch / positioning sequence to educate with differentiation messages the key players influencing buying decisions in your market to achieve your desired market position.
Check our new Product Marketing Agency offerings to get from strategy to implementation with specific, risk-free programs for B2B software companies.
"Predictable Innovation really gets the job done! They've implemented a best-in-class Go to Market process for our new product introductions."
Julie Taylor
Product Marketing Director
"Predictable Innovation's extremely different approach have been an absolute turning point in our go-to-market approach to drive bottom-line results."
Rebeca Sanz
Chief Marketing Officer
"Predictable Innovation helped us prioritize the segments to enter the US with our Augmented Reality solution. They also crafted a go-to-market strategy with a differentiated positioning and value proposition to help us win in this very crowded market."
Jin Park
Global Business Development
"Predictable Innovation Strategy have come up with powerful tools and concepts that should be an essential tool in every unicorn wrangler's saddlebag."
Paul Ferguson
Director of Business Development
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Positioning Strategy
Free eBook
27 pages of deep dive into positioning strategy, differentiation and market segmentation for technology-based products and innovations.