Go to market strategy for Crossing The Chasm in B2B tech/SaaS
Warren Schirtzinger, the pioneer of the model popularized in Crossing The Chasm book, explains what The Chasm is and why it is produced. Most importantly: how B2B tech/SaaS products can avoid or get out of it by adding 2 key elements to your go-to-market strategy.
Warren Schirtzinger, the pioneer of the model popularized in Crossing The Chasm book, explains what The Chasm is and why it is produced. Most importantly: how B2B tech/SaaS products can avoid or get out of it by adding 2 elements to your go-to-market strategy:
1. The bowling pin strategy
2. The whole product concept
Optimizing new product positioning & launch
Live cohort-based course
Join us in a 2 week, workshop-oriented course to find the right market for your new product. And win it with optimized messages and a clear launch process.
CHECK THE DETAILS