Go to market strategy for Crossing The Chasm in B2B tech/SaaS
Warren Schirtzinger, the pioneer of the model popularized in Crossing The Chasm book, explains what The Chasm is and why it is produced. Most importantly: how B2B tech/SaaS products can avoid or get out of it by adding 2 key elements to your go-to-market strategy.
Warren Schirtzinger, the pioneer of the model popularized in Crossing The Chasm book, explains what The Chasm is and why it is produced. Most importantly: how B2B tech/SaaS products can avoid or get out of it by adding 2 elements to your go-to-market strategy:
1. The bowling pin strategy
2. The whole product concept
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