Go to market strategy for Crossing The Chasm in B2B tech/SaaS

Warren Schirtzinger, the pioneer of the model popularized in Crossing The Chasm book, explains what The Chasm is and why it is produced. Most importantly: how B2B tech/SaaS products can avoid or get out of it by adding 2 key elements to your go-to-market strategy.

Jose Bermejo

Managing Partner

Warren Schirtzinger, the pioneer of the model popularized in Crossing The Chasm book, explains what The Chasm is and why it is produced. Most importantly: how B2B tech/SaaS products can avoid or get out of it by adding 2 elements to your go-to-market strategy:
1. The bowling pin strategy
2. The whole product concept

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