Solve your Go to Market challenges while leveling up your skills

Along with innovation and go market strategy services, we offer a variety of workshops to solve your challenges while enhancing your team skills and cohesion with engaging sessions.

All the programs are designed to achieve business impact and help you not depend on us for long.

Go to Market strategy workshops & training

Low-Risk Recipe™ Certification

Learn the 12 attributes the market evaluates when buying tech products and apply them to your product marketing strategy to sell more and reduce sales cycles. Walk home with a deep understanding of how to build a unique low-risk product offering in every stage of your product adoption to make your product more buyable, build sustainable growth or defend your market-leadership position

Upgrade your marketing strategy skills →

Market Opportunity Analysis Workshop

A 2-day workshop that will clarify and focus your top growth opportunities for your product or innovation. The workshop it’s designed for 3-8 participants, with the goal of discussing and prioritizing, with clear criteria, the segments, and applications that may become the most lucrative for your product.

You’ll walk away with a list of prioritized segments and use cases to maximize your revenue opportunities, and a business model map to capitalize on it.

Find your top growth opportunity→

Go to Market Strategy Sprint

A 4-day sprint to build your SaaS/tech Go to Market strategy.

After the 4-day sprint your team will walk away with a definition of the key strategic points that every successful go to market strategy for tech should have to reach your next growth stage faster:

  • Ideal Customer Profiles/segments
  • Competitive positioning
  • Messaging platform
  • Complete solution and business activities
  • Sales & Marketing channels
  • Partners and allies strategy
  • Awareness & influence plan
  • Roadmap of commercial implementation.

Build your Go to Market Strategy in 1 week →

Shape your go to market strategy with our free resources

Go to Market for SaaS/tech foundations course

Learn how we do Go to Market & growth strategy for tech with an overview of our methods to expand market acceptance and accelerate revenue growth with this 1-hour & 6-lessons FREE course.

Competitive Positioning Strategy Blueprint

Download our 20-page B2B tech/SaaS blueprint to build a competitive positioning strategy that helps your market position your product in a way that is beneficial for your sales.

Low-Risk Recipe™ training video

Learn more about the whole product model and how to apply the Low-Risk Recipe™ to your tech/SaaS business with a 40-minutes video.

Go To Market Strategy Guide

A 10 steps Go to Market Strategy framework guide to understand the questions you'll need to answer in each step to build a proper strategy for your innovation.

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