Innovate right.
Go to market right.
Grow right.

Innovation Strategy

Cut through the noise to make better informed product innovation decisions.

Market assessment & opportunity selection

Maximize your return by identifying and prioritizing potential growth opportunities and target markets for your new products, major features, and concepts.

Market need &
product offering validation

Gather market evidence to de-risk, reinforce or invalidate your assumptions.

Go-to-market Strategy

Reach your next growth stage faster with a go to market strategy & business activities that align with your market needs and motivations.

Competitive positioning &
differentiation

Articulate differentiated and relevant messages to allow your product and company to be seen as a credible provider with a compelling solution to win your market.

Customer profiling & value proposition design

Gain a deep understanding of unsolved pains, jobs to be done, and desired outcomes of your target market. Design a differentiated value proposition and a complete product offering aligned with it.

Commercialization & launch sequence

Define a commercialization sequence to sell and educate about your products in existing or emerging markets in a way that creates a stronger market position.

Channels selection & enablement

Make brighter sales and marketing investments by selecting, incentivizing, and enabling familiar channels for your target at the right time of your product lifecycle.

Ecosystem &
partner strategy

Find and recruit ecosystem players influencing buying decisions to increase your product’s perceived value, accelerate your go to market, and build competitive advantage.

Business model design

Your business model can reinforce or kill your go to market. Design the proper business activities to enhance your competitive advantage and value creation in the long run.

HOW CAN WE HELP?

From short, intensive sessions to collaborative partnerships

How it works

Get unstuck in a 90-minute, high-intensity session to solve a specific problem.  We'll previously identify the challenge during a discovery call.

Best for

Solopreneurs, bootstrapers, small business owners and freelancers.

Investments

$1000 - $1,500 / session, depending on the team members involved.

How it works

We'll work together for 2 weeks to:
1.
Execute an internal assessment by interviewing your team
2. Execute a secondary market research.
3. Create and d
eliver a diagnose in a live session with strategic GAPs on segmentation, targeting and product, and an action plan to solve them.
4. Deliver a
Q&A session after your team has digested the diagnose and roadmap.

What we can help with

Any challenge related with market strategy:
- Figure out how to segment your market
- Prioritize the best fit segment / target
- Define who you should target and why they would want to buy from you (Ideal Customer Profile).
- Find the best market or segment to expand your growth.
- Define or pivot your differentiated positioning, the problem you solve or the audience you target or your product offering.

Best for

Founders, CEOs, Product Marketers and CMOs in B2B tech or software who want a strategic, objective view to make segmentation, targeting, product or positioning decisions.

Investments

$6,000

How it works

1. We'll build a mixed team of strategists and operators from your team and our team.
2.
We'll execute an ongoing market assessment following a 3-week sprint sechdule with:
- Win-lost interviews
- Market ecosystem interviews
- Competitive research
- Market tests (like messaging test)
3. Each sprint will be 3-weeks long and will equal to a market feedback loop.
4. With the market learnings of each sprint, we'll will refine your targeting, segmentation and product decisions.
5.
With the decisions made, we'll create testing and execution action items (marketing, sales assets, product and distribution).
6. We'll fill you team skill GAPs (if any) to continue with the loop market testing/assessment strategy refinement implementation.

What we can help with

Any challenge related with market strategy:
- Figure out how to segment your market
- Prioritize the best fit segment / target
- Define who you should target and why they would want to buy from you (Ideal Customer Profile).
- Find the best market or segment to expand your growth.
- Define or pivot your differentiated positioning, the problem you solve or the audience you target or your product offering.

Best for

Founders, CEOs, CMOs and VPs of Product Marketing in B2B tech or software who:
1. Want to fully embed our team within yours
2. Execute market-feedback loops to learn and make the right segmentation, targeting, product and positioning decisions.
3. Translate decisions into go-to-market action items and operate them (optional).

Investments

- Starts at $6,000 / sprint. Final pricing will depend on the scope of work and the speed required.
- We'll partner for a minimum of 3 sprints (9-weeks).

How it works

We'll get on call to understand your needs and learning outcomes. Then we'll propose a specific workshop from our pre-defined workshops and trainings or build a tailored workshop for you.

What we can help with

We have a wide range of pre-defined interactive workshops and training:
→ Product Launch Workshop
→ Segment / Target Prioritization Workshop
→ Ideal Customer Profiling Workshop
→ Product / Market Fit Bootcamp (4 workshops)
→ Crossing The Chasm and Technology Adoption Lifecycle training


We can also build a custom workshop and training sessions for your specific learning outcomes. Let us know!

Best for

Accelerators, Startup Studios & Enterprises