Who buys first
Target market, segments and ideal customer profile: the buyers with the most urgent problem.
Go-to-market strategy consulting
Something new to take to market? Get the plan right first.
Go-to-market strategy consulting: your plan in 4 to 8 weeks.
We build your go-to-market strategy together: your target market and ideal customer, positioning and messaging, pricing and packaging, channels and sales motion, and a launch plan with KPIs. It rests on research with your buyers, your leadership team makes the calls, and your team can run it.
- 4 to 8 weeks
- Built with your team
- Priced per project
Book a 25-minute exploratory chat See the process
Pick a time. If a workshop is enough, I’ll tell you on the call.
What is go-to-market strategy consulting?The plan for your launch, decided before you spend.
Go-to-market strategy consulting is outside help to build the plan for taking a product or service to market. I bring the method and the research. Your leadership team makes four calls, in this order.
What you sell them
The offer, its pricing and packaging, and what makes it safe to buy.
What you say
Positioning and messaging: why you, in the words your buyers use.
How you reach them
Channels, the sales motion and a launch plan with owners, dates and KPIs.
Every call rests on research: interviews with buyers who bought and buyers who didn’t, your sales calls, your lost deals and the competitors buyers compare you with.
How we build your go-to-market strategyYour strategy in 4 to 8 weeks
One decision at a time, each one narrowing the next. More products or markets take longer. This is what you hold at the end.
Go-to-market strategy
- 1Research
Buyer interviews, win and loss reviews, your sales data and a competitor scan, with AI to speed up the desk work.
Weeks 1 to 2 - 2Target market and ideal customer
Segments ranked by urgency and fit, the first market to win, and the buyer profile your team sells to.
Weeks 2 to 3 - 3Positioning and messaging
Your value proposition against the alternatives, and the lines your website and sales team use.
Weeks 3 to 4 - 4Offer, pricing and packaging
What you sell first, what it costs, and what makes it easy to say yes to.
Weeks 4 to 5 - 5Channels and sales motion
Direct sales, partners or self-serve: where buyers find you, and how a deal moves.
Weeks 5 to 6 - 6Launch plan and KPIs
The roadmap with owners and dates, the numbers that tell you it’s working, and your team briefed to run it.
Weeks 6 to 8
One document your whole team uses.Decided by your leadership team.
Who go-to-market strategy consulting is forB2B companies with a product that already works.
It fits B2B technology and services companies with something buyers already pay for, or will soon, and a decision coming that needs a budget.
Best for
- Launching a new product or service line.
- Entering a new market, country or industry.
- Stuck on a revenue plateau, with no agreement on why.
- About to spend new funding or a new budget on sales and marketing.
Not a fit if
- You have no product or buyers yet. Talk to buyers first.
- You want someone to run your campaigns. That’s an agency.
- You need an investor pitch. This is about selling to customers.
- The market is right but deals stall. That’s sales coaching.
Who you’ll work with
Jose M Bermejo
Go-to-market consultant for B2B companies
- Go-to-market and positioning work with 50+ B2B tech companies worldwide, and 100+ workshops run.
- 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%.
- $10M+ in deals I closed myself, from $5K to $1M each.
- Turned Microsoft partnerships into a sales channel.
- Executive MBA, IESE Business School.
I build the strategy with you, and I’ve sold against plans like it. I work on every project myself.
Some of the 50+ B2B tech companies I’ve run go-to-market and positioning work with
Client results
30
30 pilots in the first month.
- What we changed
- Same tech, new problem. It moved from “reduce waste” to “fix your Google reviews”, a hair on fire pain for chain restaurants.
- What happened
- 30 pilots in the first month, then 25% growth a year.
Karan Singh CEO, Revvue, software for restaurant chains
New ICP
From generalist to luxury real estate.
- What we changed
- A new ideal customer, a new promise, and a website that sells a service, not a product.
- What happened
- Sales took off.
Acquired
Squadcast was acquired by SolarWinds.
- What we did
- A positioning strategy workshop with me, before the acquisition.
Acquired
DentalBee was acquired by Overjet.
- What we did
- A positioning strategy workshop with me, before the acquisition.
How it works and what it costs
- STEP 125 minutesFree
Exploratory chat
Pick a time that works for you. Tell me what you’re taking to market, and by when.
You leave knowing if you need a full strategy or a workshop, and what I’d do first.
- STEP 2Usually 4 to 8 weeksYour leadership team and mePriced per project
Go-to-market strategy project
Research first, then working sessions where your team makes one decision at a time. The price depends on how many products, markets and teams are involved, and we set it together after the exploratory chat.
What you get: your go-to-market strategy in one document, a launch plan with owners and dates, and the message your sales team uses.
Go-to-market strategy consulting: questions
What is go-to-market strategy consulting?
Go-to-market strategy consulting is outside help to build the plan for taking a product or service to market. It covers your target market and ideal customer, positioning and messaging, pricing and packaging, channels and sales motion, and the launch plan with its KPIs. The consultant brings the method and the research. Your team makes the calls.
What does a go-to-market strategy include?
Six parts: who you sell to first (target market, segments and ideal customer profile), what you say (positioning and messaging), what you sell (the offer, its pricing and packaging), how you reach buyers (channels and sales motion), the launch plan with owners and dates, and the KPIs that tell you it’s working.
How long does a go-to-market strategy project take?
Usually 4 to 8 weeks with me: about two weeks of research, then working sessions where your leadership team makes one decision at a time. More products or markets take longer. If you need answers sooner, the go-to-market workshop gets a team to a first plan in 90 minutes to 4 days.
How much does go-to-market strategy consulting cost?
It’s priced per project. The price depends on how many products, markets and teams are involved, and I set it with you after the exploratory chat, once I know the scope. The go-to-market workshop is the smaller option. The first call, a 25-minute exploratory chat, is free, and you leave it knowing what I’d do first.
Can AI build our go-to-market strategy?
AI can draft one in minutes, and I use it for research. But a draft is not a decision. AI can’t tell which market your team can win first, what to stop selling, or which price your buyers will accept. Those calls need your buyers’ voices, your numbers and the people who will run the plan in the room.
Do you help us execute the go-to-market strategy?
Yes, where it matters most for sales: the sales pitch, training your sales team on the new message, and coaching on the first deals. The strategy ends with a launch plan, owners and dates, so your team can run it without me. If you need more hands, I’ll tell you who to hire.
Book a 25‑minute exploratory chat.
Pick a time that works for you. If a workshop is enough, I’ll tell you on the call.
Not sure you need a full project?
Want to start smaller? The go-to-market workshop gets your team to a plan in 90 minutes to 4 days.
- Go-to-market consultingWhen to hire a consultant, and what it costs.
- Go-to-market workshopFrom a 90-minute online session to 4 days.
- B2B sales trainingYour sales team learns the new message.
- Free GTM strategy playbook10 steps, 4 decisions and a worked example, as a PDF.
- Free ideal customer profile templateScore your segments, then profile the one you’ll win first.
Guides: How to build a go-to-market strategy Go-to-market strategy framework All guides