Our 4 weeks Go to Market strategy audit for B2B SaaS and technology-based products will help you identify and correct business-critical issues like growth plateaus, sales stagnation periods, or increased CAC down the line.
And rest assured knowing that you are on the right path to grow sustainably.
COVID-19, supply chain crisis, world recession, climate change, the big quit… Threats that are shaping a new world and accelerating the maturity of tech-based markets. That means new kinds of customers with new needs are ready to buy. By anticipating how your market evolves, you can proactively identify, prevent and fix critical growth issues and Go to Market areas out of alignment.
External Go to Market assessment, diagnosis, and advice
We'll perform an agile market assessment. You'll have a chance to compare your current company with the externally perceived ideal growth factors. This will give you an advantage in understanding what growth-critical areas need improvement.
Internal Go to Market assessment
We'll send a questionnaire to your key leaders in marketing, sales, and product to understand and assess your internal state, perspectives, and alignment.
Growth strategy workshop
We'll set up a working session with you and your top leadership team to discuss our findings and map out a plan to help you grow sustainability and enhance efficiency in sales, marketing and product operations.
A systemized diagnosis check for SaaS and technology products or services to help you unveil key Go to Market areas out of alignment with your customer, and to know what exactly you'll need to do to fix them.
We'll find out the critical revenue growth elements that mismatch with your current and future potential customer's needs and characteristics... because technology adoption is predictable!
Target Audience Characteristics
With the guidance of the Technology Adoption Lifecycle, we'll audit if you are meeting the needs of the majority of your market opportunity according to your market maturity phase and how your positioning fits with their characteristics, needs, and motivations.
Product Offering (Solution)
With the guidance of the Low-Risk Recipe™, we'll find out the elements you need to improve in your product and communicate to increase adoption and reduce sales cycles. If everything about it aligns with who should be buying right now, we'll advise on what your next wave of potential customers will want next to stay ahead.
Sales & Distribution Channels
We'll use our proprietary framework, The Selling Transition Curve™, to determine if your sales team and approach to selling is what your market requires. We'll also audit your channels to understand if you are making the most of them or you can create more sales channels.
Key Positioning Messages
We'll find out if your key positioning messages fit with customers' personalities, needs, and motivations. Plus, we will provide recommendations on how to fix them or ensure they are aligned for success in the next wave of market adoption.
Revenue Operations & Sales Funnel
We’ll audit your sales funnel in order to identify and fix potential risk perception issues so your customers are much easier to convince when they make their next purchase decision. Plus we'll find if your revenue operations are fully aligned and optimized to increase close rates.
We'll help uncover areas where your top leadership team members may have different perspectives so that they can work together more smoothly, in alignment with market demands, to achieve your vision and revenue growth goals.
Whether you are just starting or have been in business for decades, it is vital to address any root causes that could be holding your company back. Understand the Go to Market areas of improvement, so they do not come up again later on down the road with increased CAC, sales stagnation, or growth plateaus.
And rest assured by knowing you're on the right path to grow sustainably.
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